Social Media Marketing Management Packages

Special Chiro Posting               Lite               Basic               Advanced

#1 – SPECIAL PACKAGE (For Chiropractors)

Special Chiropractor Posting Service ($99.95 per mo.)

• Daily posting of Special Chiropractor Content

#2 – Social Media Management Lite

SMM Light (Contact Us For A Quote)

• Content posted once a day, 7 days a week to Facebook and Twitter
• Unique content, specifically created for your business
• Articles and images carefully chosen to interest your target audience
• Weekly promotion of your company’s products and services
• Consistent use of hashtags to increase your chances of being found in social searches

#3 – Social Media Management Basic

SMM BASIC (Contact Us For A Quote)

The Social Media Gold package will drive awareness, calls, and foot traffic for local businesses that have a physical office or location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.

KEY FEATURES:

·         All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.

·         Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.

·         Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.

·         Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

 

GOALS:

 

1. Traffic – generate traffic for your website

1. Awareness – generate awareness for your brand or for specific parts of the brand

2. Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship

Customer Service – focus on providing customer service or taking in feedback from customers

PRODUCT DETAILS:

Setup:

1. Social Media Playbook (first month)

• Six month goals and timelines
• Buyer Persona
• Communications Objective
• Content Strategy and Content Verticals
• Response Protocol/Escalation Process

• Message Tracks for Each type of Comment

2.    Tailored audience for the page

3.    Social Media Audit

4.    Account Creation and Optimization

5.    Profile Picture Creation and Cover Photo Creation

 

CONTENT CREATION:

1. 10 high quality graphics every month
2. 2 Ads Created (graphics, text)

 

MONTHLY CONTENT PLANNING

1.    Content provided a week before actual posting

MONTHLY SOCIAL MEDIA PAID AD CAMPAIGN MANAGEMENT

1.    2 Ads Created

2.    Budget Recommendation (according to goals)

3.    Client needs to provide budget

FOLLOWER GROWTH

SOCIAL MEDIA REPORTING:

1.    Monthly Social Media Report (Facebook/LinkedIn/Twitter) – One report for each platform

a.    Social Media Snapshot (Overview)

b.    Network Growth/Reach

c.    Engagement Report

d.    Customer Service Report

 

2. Social Media Insights

a.  Manually Created Analysis for the Month

#4 – Social Media Management Advanced

 

SMM Advanced (Contact Us For A Quote)

The Social Media Advanced package is an all-in-one social media package that covers all major social media channels including unique content creation, community management, brand monitoring, Facebook ads management, and other social media activities.

KEY FEATURES:

·         All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.

·         Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.

·         Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.

·         Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

 

GOALS:

 

1. Traffic – generate traffic for your website

1. Awareness – generate awareness for your brand or for specific parts of the brand

2. Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
3. Customer Service – focus on providing customer service or taking in feedback from customers

 

PRODUCT DETAILS:

Setup:

1. Social Media Playbook (first month)

• Six month goals and timelines
• Buyer Persona
• Communications Objective
• Content Strategy and Content Verticals
• Response Protocol/Escalation Process

• Message Tracks for Each type of Comment

2.    Tailored audience for the page

3.    Social Media Audit

4.    Account Creation and Optimization

5.    Profile Picture Creation and Cover Photo Creation

CONTENT CREATION:

1. 14 high quality graphics every month
2. 8 high-quality curated articles posted and shared for the account
3. Branded links via snip.ly
4. 2 Ads Created (graphics, text)

BRAND MONITORING

1. Within 24hrs replying on messages based on message tracks across all three accounts (except weekends, and major holidays)

AD HOC SOCIAL MEDIA HOURS

1. Three hours dedicated social media hours – for custom content, contests, analytics, reports, or strategies

 

MONTHLY CONTENT PLANNING

1.    Content provided a week before actual posting

MONTHLY SOCIAL MEDIA PAID AD CAMPAIGN MANAGEMENT

1.    2 Ads Created

2.    Budget Recommendation (according to goals)

3.    Client needs to provide budget

FOLLOWER GROWTH

SOCIAL MEDIA REPORTING:

1.    Monthly Social Media Report (Facebook/LinkedIn/Twitter) – One report for each platform

a.    Social Media Snapshot (Overview)

b.    Network Growth/Reach

c.    Engagement Report

d.    Content Report/Content Consumption

e.    Customer Service Report

 

2. Social Media Insights

A.   Manually Created Analysis for the Month