Why Do I Need An Audit?

Over the last year we have seen incredible changes from the search engines in how they compute the search results when someone does a search. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go you are ranking!

It is NOT AT ALL like that anymore and most business owners have not been able to keep up! There are hundreds of factors used by the search engines to determine how your site will be returned in the results.

Some of the more recent additions to these factors include:

–Site speed
–Responsiveness
–Content
–Authority
–Technical Code

Some business owners may not even comprehend what these factors entail! But as a website owner can you answer these few questions?

1) How many back links do you have?
2) Are any of your back links low quality?
3) Do you have any broken links on your website?
4) Do you have Schema implemented?
5) Is your site loading too slow?
6) Is your URL structure helping or hurting you?
7) Do you have any Meta issues?
8) Does your mobile website pass validation?

These are just a FEW of the many things needed for proper optimization! If you do not know the answer to these questions – you NEED AN AUDIT!