CHIROPRACTORS! Improve Your Online Reputation Management

“84 percent of people would trust an online review as much as they would a private conversation”

“90 percent of consumers say they read reviews before deciding to visit a business”

  • 84 percent of people would trust an online review as much as they would a private conversation 84% 84%
  • 90 percent of consumers say they read reviews before deciding to visit a business” 90% 90%

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Surefire Ways To Improve The Online Reputation Of Your Business

6 Pros For Online Reputation Management

Your good online reputation is crucial to your business

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1. Trust and Credibility

Online Reputation Management is crucial. One of the success drivers for a business is having your clients’ trust. People like sharing their experiences with their friends and family, and even on their social media accounts. If they are disappointed with your products or services, they are likely to share their experience. In the online world, such news tends to spread around quickly, and you wouldn’t want people talking about your business in a negative context. People considering you as an option will readily change their mind when hearing other people talk ill of your products or services.

2. Sales

It has almost become a habit of people to conduct an online research about a business, their products and services, and public reviews before making the final purchasing decision. If you are not aware what people think of your business, you may miss out on the opportunity to meet your customers’ demands and improve your products or services accordingly. Ignoring the customers’ needs will lead to a decline in sales, which will get worse with time if you don’t take pay attention to your brand image and reviews online.

3. Professional Image

Existing and potential investors, banks, corporations, and the general public seeking to learn about your business will start by searching your name on Google. Investors are somewhat similar to customers – they just looking at your business from a different angle. Since they don’t know your business well enough, they will look for information online to make any investment decisions. What do you think their decision will be if they find out your negative reputation? It’s kind of obvious.

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4. Recruitment

The foundation of any business is its workforce, and essentially the reason behind its success. Every person looking for a job, including the cream of the crop, looks for a company that has a good reputation in the market. A good online reputation can mean attracting great talent, who can take your business to new heights.

5. Pricing Power

For years, nearly every business has struggled to defend its price in a world of “me too” competitors. Imagine how easy it will be to respond to “Why should I pay more for your service?” when you can simply reply, “Have you taken a look online to see what our customers say?”

6. Online insights

Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.

During a crisis online it is very common to have inside information available, but is often leaked to external sources before reaching all of the essential channels. Back in the day it was easy to remove the issues internally before they went out to the public. In today’s technology driven lifestyle with access to the social web in our pocket, news travels fast, especially if it’s negative. It can take seconds to collapse a brand that took years to build.

WHAT WE DO

“We help businesses monitor and improve their online reputation, by helping them to engage with their clients, both past and present, helping our clients to spend less money, convert more sales, and retain clients longer. ”

Leon Williams, President

OUR ONLINE REPUTATION MANAGEMENT SERVICES

When customers search for a product or service, the first thing they consider is the reputation of the company they want to work with

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1. Reputation Repair

Fixing your online reputation can make an enormous difference in the quality and quantity of opportunities that come your way. We’re here to restore balance.

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2. Removing Negative Comments

Our ORM services retaliate to the misleading feedback of the customers and allow you to put the best of your company forward. Say goodbye to negative comments!

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3. Recovering Your Online Reputation

Our services can also help you to fix the damage which has occurred earlier and provide all the necessary alternatives to your brand for recovering, You can focus on growing your business while we restore your brand.

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4. Online Reputation Monitoring

As one of the best internet reputation companies, we monitor the online reputation of your company. Our Internet reputation monitoring solutions could help you change the public opinion. You’ll remain informed on what clients are saying about your business 24/7.

Download This Free Guide

Inside You’ll Learn:

Why You Should Worry About Your Reputation

So many customers check your reviews. Even if you don’t check your business’ reviews very often, your potential customers are!

The Most Important Review Websites?

There are dozens of websites that can have reviews about your business, but only a few of them are essential to having a good online reputation.

Strategies For Getting Reviews

There are several strategies you can use for getting a trove of reviews for your business. This report will show you how.

Our Proven Methodology

Our Online Reputation Management Methodology for helping your business build the Online Reputation it deserves.

Every step is managed to ensure your project is completed with professional attention to detail.

Step #1 Consultation

On our initial meeting, we’ll focus on understanding your business and roadblocks that are hurting your current online reputation.

After getting the whole picture, we’ll put together a Strategy for You – The initial tactics are focused on increasing the positive feedback and negating the negative comments about your business.

Step #2 Reputation Research

In this stage, we’ll focus on discovering both the negative feedback and the positive reviews. We’ll used Specialized Tools to ensure that we’re not missing anything.

After we extract all the feedback that the Internet has to offer about your business, we’ll begin outlining the opportunities that exist to enhance your online profile.

 

Step #3 Review Campaign

During this stage, we’ll deploy another specialized software to launch a Custom Campaign to contact your existing and previous customers.

Once your past customers respond, we will encourage them to create online reviews using various reward programs that will make it easy for us to gather insights to use for internal case studies.

Step #4 Content Production

During this stage, our team will be hard at work creating content for both your website and for Key Niche Influencers that will promote the positive aspects of your business.

We’ll then integrate all our efforts into one powerful campaign that will package your services and your client success stories into an Appealing Brand.

Step #5 Content Distribution

Next, we’ll begin distributing the content that we created during the early stages. This process will build up a body of online content that will Boost the Online Credibility of your business.

On top of pushing negative content from the SERPs, this procedure will reassure your potential customers of your expertise and your level of customer service.

Step #6 Reporting

We’ll keep you updated throughout the campaign with regular contact. On top of this, you’ll also receive a Monthly Report of our activity.

The report will contain all the info you need to stay in control – Detailed Positive Reviews, generated comments, removal or neutralization reports and much more.

Online Reputation Management Services Available

Specially Designed To Fit Your Business’s Online Reputation Needs

Review management includes, improving star-ratings on sites like Google Reviews, Yelp and others, and the curation of good reviews. It also helps to intercept bad experiences before they become bad reviews by improving customer experience.

 
  • Review Management

  • Text & Email Surveys
  • Review Request Package
  • Review Site Monitoring
  • Reputation Alerts
  • Google/FB/Yelp Login
  • Analytics & Reports
  • Custom Surveys
  • Show Reviews On Site
  • Yelp, Google + More
  • Local Area Code Texts
  • Onboarding Fee
  • 1 Location

  • $297mo/per location

  • Yes
    Text & Email Surveys
  • Review Request Package
  • Review Site Monitoring
  • Reputation Alerts
  • Google/FB/Yelp Login
  • Analytics & Reports
  • Custom Surveys
  • Show Reviews On Site
  • Yelp, Google + More
  • Local Area Code Texts
  • $500
    Onboarding Fee
  • 2-10 Locations15% Discount

  • $252mo/per location

  • Yes
    Text & Email Surveys
  • Review Request Package
  • Review Site Monitoring
  • Reputation Alerts
  • Google/FB/Yelp Login
  • Analytics & Reports
  • Custom Surveys
  • Show Reviews On Site
  • Yelp, Google + More
  • Local Area Code Texts
  • Waived
    Onboarding Fee
  • 11-100 Locations25% Discount

  • $223mo/per location

  • Yes
    Text & Email Surveys
  • Review Request Package
  • Review Site Monitoring
  • Reputation Alerts
  • Google/FB/Yelp Login
  • Analytics & Reports
  • Custom Surveys
  • Show Reviews On Site
  • Yelp, Google + More
  • Local Area Code Texts
  • Waived
    Onboarding Fee
  • 100+ Locations51% Discount

  • $146mo/per location

  • Yes
    Text & Email Surveys
  • Review Request Package
  • Review Site Monitoring
  • Reputation Alerts
  • Google/FB/Yelp Login
  • Analytics & Reports
  • Custom Surveys
  • Show Reviews On Site
  • Yelp, Google + More
  • Local Area Code Texts
  • Waived
    Onboarding Fee

Review management includes, improving star-ratings on sites like Google Reviews, Yelp and others, and the curation of good reviews. It also helps to intercept bad experiences before they become bad reviews by improving customer experience. We look at local search issues that will keep you from being visible online and are automatically subscribed into our Online Directory Listings Program. The Online Directory Listings Program makes sure your business is visible in what we have determined to be some of the most important directories on the internet.

 
  • 1 Location

  • $597mo/per location

  • Review Management +
  • Local Search Issues Fixing Plan
  • Brand Improvement Plan
  • Online Directory Listing Service
  • $650
    Onboarding Fee
  • 2-10 Locations15% Discount

  • $507mo/per location

  • Review Management +
  • Local Search Issues Fixing Plan
  • Brand Improvement Plan
  • Online Directory Listing Service
  • Waived
    Onboarding Fee
  • 11-100 Locations25% Discount

  • $448mo/per location

  • Review Management +
  • Local Search Issues Fixing Plan
  • Brand Improvement Plan
  • Online Directory Listing Service
  • Waived
    Onboarding Fee
  • 100+ Locations51% Discount

  • $293mo/per location

  • Review Management +
  • Local Search Issues Fixing Plan
  • Brand Improvement Plan
  • Online Directory Listing Service
  • Waived
    Onboarding Fee

The Basic Plan
The basic plan is best for small companies and individuals who wish to improve how their brand is seen online. It works for building a reputation, and also for repairing online problems that are simpler in nature. It is also appropriate for medium-sized businesses in many cases, but could take longer.

The Professional Plan
This is our most popular plan. The professional plan is designed for small to medium-sized companies that want to improve search results faster. It also provides enough resources to solve the most common online reputation problems such as suppressing certain content, reducing content visibility, and sometimes complete web page removal altogether. Review management, Wikipedia or other specialized aspects are also included on an as-needed basis.

The Enterprise Plan
The enterprise reputation plan is commissioned by medium to large companies, political entities, and well-known individuals wishing for discreet services. It is designed to deal with issues with national media, viral media, or many other types of entrenched negative search results. It’s used for more challenging issues or to quickly build a brand online in more competitive industries.

  • Online Reputation Management

  • Client Served
  • Target Reputation Management
  • Scope
  • Onboarding Fee
  • The Basic Plan

  • $3000mo/per location

  • Small companies
    Client Served
  • Personal reputation
    Target Reputation Management
  • Local search issues
    Scope
  • $1,500.00
    Onboarding Fee
  • The Professional Plan

  • $5000mo/per location

  • Small/Medium companies
    Client Served
  • Executive reputation
    Target Reputation Management
  • National search issues
    Scope
  • $2,000.00
    Onboarding Fee
  • The Enterprise Plan

  • $8000mo/per location

  • Larger companies
    Client Served
  • High profile individuals
    Target Reputation Management
  • Political entities
    Scope
  • $3,000.00
    Onboarding Fee

Online Reputation Management FAQs

Frequently Asked Questions.
Here are some common questions about Online Reputation Management..

What is Online Reputation Management?

Contrary to popular opinion, though, ORM is not a magic wand that removes unwanted information from the Internet – at least, not in the U.S., the market this article focuses on.  (Typically, content can be removed when it does not meet the website’s “terms of use.” Defamatory anonymous comments are one example of such content.)

ORM involves placing new content online that pushes old or unwanted content lower in search results. It can also raise other online content higher to displace unwanted material. Once successfully arranged, the results must be maintained. Otherwise, the unwanted material may resurface at the top of Google search results — usually within three to six months.

New content does not automatically appear at the top of search results. The key challenge of  ORM is to create content that search engines will rank highly. That involves an understanding of search engine algorithms as well as, increasingly, the ability to create high-quality content.  The best ORM uses strategies that Google considers “white hat,” which is described in the SEO section below. 

ORM is an unregulated industry. Educating yourself about it and ensuring a provider is above-board will protect you from fraudulent practices. Blackmail and extortion are just two examples used by unsavory vendors. False promises also abound. Before you hire an ORM firm, educate yourself about this field. 

What's the difference between Online Review Management and Online Reputation Management?

What is a Review Management System?
Getting positive online reviews and eliminating the negative ones are the most important challenges that businesses of all sizes face.

A review management system allows businesses to track customer reviews regarding their business on various platforms, for example, Yelp, Google, etc. This enables businesses to manage these reviews, respond when necessary, and use the positive reviews to maintain a pristine image.

What is a Reputation Management System?
For businesses looking to maintain a positive image, reputation management software, such as Reputect, help keep businesses ahead of the curve. They help monitor online presence, from online reviews to star ratings, conversations, and everything else. Monitoring of conversations and feedback allows a business not only to be aware, but to make changes so they can maintain a 5 star rating.

Review Management vs. Reputation Management
Review management is just a branch of online reputation management.

Reliable reputation management systems offer a variety of features to make it easy for you to know and control what your customers are saying about your business online. To help you understand its importance, consider the following:

A review management monitors reviews related to your business on platforms such as Yelp. Whereas, a reputation management goes a step further and uses your CRM to reach out to your users to receive valuable feedback.

Furthermore, a review management system only focuses on gathering reviews and doesn’t address them in any way. A reputation management system, on the other hand, gathers reviews and lays out a plan to address negative reviews. It also looks at ways to convert such reviews in favor of your business.

A reputation management system takes the following initiatives to help your business grow online:

It allows businesses to encourage their new and existing customers to leave positive online reviews.
It helps in spreading the word about your business by promoting positive customer experiences.
Now that you know the difference, you can determine how each of the two solutions impact your business and which one you should ultimately invest in to get the desired results.

Are search engines important to an online reputation?

If there is negative information about a company or a person ranking on the search engines, it can dissuade users from visiting a site or purchasing a product or service from that company. This ultimately deters customers from using your services and causes them to choose a competitor that doesn’t have negative reviews or information online. Search engines are very powerful in making or breaking an online reputation.

How Can I Fix Old or Incorrect Online Information About Me?

If the information is abusive or violates the law you can contact Google to submit a legal removal request. (Before doing so, it is best to check Google’s Program Policies to see if the material is considered inappropriate.)

Otherwise, much depends on where it is located and how it originated. There are many online information platforms that exist to aggregate and republish information. Some allow users to access their profile, so you can edit and update information about you on those sites. Other platforms make that process much more difficult. Public databases like Intelius collect home addresses, ages, family members’ names and other information that they publish in profiles that are accessible to virtually anyone.

Blogs often will correct information that is inaccurate (the name of your company, your title or position, etc), if you contact them in a neutral, reasonable manner – the way you would a newspaper editor.

If the information is on other platforms, such as an online gossip site, you have little control over it short of legal action (if you have grounds for an online defamation suit). In many cases, any request you email to the website administrator can be ignored, declined or posted online, as these actions are compliant under the U.S. government’s Communications Decency Act.

The expungement, or erasure, of public records from news providers and other resources is an issue of growing debate. In “Erasing History,” an April 29, 2013 New York Times op-ed piece, Bill Keller addresses legal and related aspects of the topic.

As noted before, creating your own online image – with information that accurately profiles your career, business and other relevant endeavors – is the best strategy for counteracting and possibly replacing inaccurate online information. LinkedIn is a useful tool to begin building such an image. Publishing articles and posts on your LinkedIn profile will help it rise high online.

How Can I Learn the Identity of an Anonymous Poster?

When any computer connects to the Internet it is assigned a unique code of numbers called an IP address. Computers connect to the Internet through Internet Service Providers (ISPs), which register the IP addresses of users.

Identifying anonymous posters can be difficult, especially if they are hiding their identity. (They can accomplish that by using Tor, a free tool that conceals IP addresses.) While logs collected by the blog host might correlate posts to a particular IP address, the address may not necessarily reveal the poster with any level of certainty. Difficulties may arise from public network use, dynamic IP address assignment, access from private networks that translate addresses, or through the use of internet proxies which are used to “sanitize” identities. If the blog is maintained in a public forum the only way to access log information is through legal action.

Legal action can result in a court order and subpoena for an ISP to identify the IP address. Law enforcement agencies such as the FBI and police departments around the country obtain IP identification every day.

The field of forensic cyber investigations is also a growing one.  Such investigators often succeed in identifying anonymous posters and emailers through their IP addresses…going so far as to locate the users’ home addresses and other identifying information.

Can I Sue to Have Online Commentary About Me Removed?

Online defamation lawsuits constitute a growing area in legal practice. If something posted about a person is deemed by a court to be a false and unprivileged statement of fact harmful to someone’s reputation – or, to cite recent cases, is “injurious,” interferes with one’s livelihood or possesses any number of related characteristics – the website can be required by law to remove the information and reveal the poster’s identity.

“An Attorney’s Advice for Removing Negative, Defamatory and Infringing Material from the Internet,” by Christine Rafin, Esq., provides insight into what is possible. (Her companion piece, ““Legal Options When Battling Online Copyright Infringement”, is also helpful.) “What to Do When You Are the Victim of Online Defamation”, provides additional overviews of your options.

People who have successfully sued in response to online defamation (typically a series of anonymous posts about them) have been awarded millions of dollars in damages. The posters identities have become public, often in the news media.

It is not always possible to have anonymous comments about you removed from an online forum or other platform—but it can be done, especially if the material is clearly defamatory. Fortunately, in 2013 many websites began revising their comment and user policies to prevent libel…and to contribute to a more civil Internet. (The more obscure and independent a site, the less likely it is that they have such practices in place. See our safe browsing tipsbelow.) If you are the topic of such content, look for their user policy. Often they will not only remove the offensive material when requested to do so, but they will block the user who posted it from their site.

You can also support Right2Remove, which advocates for “Right to Remove” privacy policy legislation “that allows for the removal of content from Internet platforms that is designed to cause reputational harm to consumers in the United States.” Their vision is for Congress to introduce a “Right to Remove” bill that can be enforced by the Federal Trade Commission or an independent review panel.

Can I Have an Online Photograph of Me Removed or Replaced?

In June 2014, good news was announced for victims of “revenge porn.”Google announced it would be be removing links to revenge porn websites. Since then, many states in the U.S. have enacted laws protecting victims. Lawyers like Carrie Goldberg began specializing in the new area of cyber harassment and revenge.

Elsewhere, the open culture of the Internet – where it is common for bloggers to be transparent about editing errors they have corrected and post disclaimers if they write about a company they have worked for or accepted product samples from – helps explain why it can be so hard to have a photograph (or anything else) removed. Doing so without a publicly posted explanation would be considered unethical by many online publishers and writers. Wikipedia is a good example of this system. Whenever a fact is changed, removed or replaced, it is accompanied by an explanation of who edited it and why the edit was made.

So not only is your request likely to be declined, it is possible it may be published on the site, drawing more attention to the image and making you the target of other sites that will post the image. In any case, the longer a photograph stays online, the more it is cached (stored) by other sites and gains prominence in search engines.

The best option is to post your own photographs online – the images you believe represent you and your organization best and most authentically – and take action to ensure they take precedence over other images of you in search engine results. You can do this by publishing a different photograph in as many appropriate social media profiles as possible. If they are tagged, they will show up in search results, eventually dominating them.

If you are on Facebook, make sure your Facebook privacy controls are up to date. They are constantly evolving.

Who are the major search engines that affect online reputations?

Google is the main search engine with the highest number of users. They have over 1 trillion pages in their index and grow by the billions every day. Yahoo, Bing, Ask and AltaVista are the next top five search engine spots.

Why does it take so long?

Management of online reputation attacks is very complex and requires a lot of work on various websites with positive content that outnumbers and outranks the negative content. It can take weeks and months for the new content and keywords to begin ranking higher than the previous negative content.

Will you completely eliminate all of the negative reviews on the Web?

Unfortunately, it is not possible to eliminate every negative review. A request can be made to the webmaster to remove the negative information, but this is definitely not possible in every situation.

How does someone protect a reputation from these attacks?

A strategy must be made to determine how to guard against these attacks, what the nature of the attack is, and also where it is coming from. The strategy must include search engine optimization tactics, the goal of which is to get the negative information about a person or company on the internet out of public view.

Why is Online Reputation Management Necessary?

Online reputation management is necessary because anyone can say anything online — anonymously, posing as an expert or as someone else. As mentioned before, bots also continuously locate and publish any data they locate from public records found on the Internet — including telephone directories and real estate ownership records filed at county courthouses.

The engineers who developed the Internet in the late ’60s and early ’70s didn’t foresee millions of people would be online now. As Internet use evolved, no mandatory laws or universal systems were installed to authenticate credentials and identify Internet users.

Few laws are in place to regulate or address what is said and posted online. Currently, website operators have legal immunity over what is said and posted on their sites. That means they are not held responsible for it in a court of law (except, generally, in cases that constitute defamation).

Why? Because of the Communications Decency Act of 1996, a law regulating Internet content that has not been updated to meet the tremendous proliferation of online usage and proliferation of social media platforms.

According to Section 230 of the Act, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”

How long does it take for reputation management to work?

This can vary depending on the nature of the attack. Whether there is a high volume of negative content or not can determine how long it would take for significant results relating to your online reputation to emerge, which could range anywhere from a few weeks to a year.

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