CHIROPRACTORS! Ready To Explode The Growth Of Your Business With Messenger Bots

“When Facebook combines Messenger, WhatsApp, and
Instagram, its audience will be a combined 2.7 billion.

  • 85% of customer interaction will be handled without human agents by 2021. 85% 85%
  • Chatbots can cut operational costs by up to 30%. 30% 30%

Find out how you can drastically increase your bottom line. (click below)

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Messenger Bot Secrets

7 Pros For Messenger Bot Marketing

Capitalizing on Messenger Bot marketing is crucial to your business


1. Increased Availability

Do you or your customers get frustrated when they want to ask a question, make a purchase, or interact with you another way, but you’re simply not around to give them the information they need? It can not only be frustrating for all parties, but it can also be a loss of business if the customer decides to go to another business, one in which the business owner is available to answer their questions. One of the biggest benefits of Messenger bots is that they are available 24 hour a day, 365 days a year.

2. Process Large Volumes Of Requests

Just like you can’t be online 24 hours a day, 365 days a year, you also can’t interact with more than one customer at a time. And while you might have many customers with many different questions, concerns, and feedback, you can still only deal with them one at a time. But Messenger bots don’t have the same limitations. And while other types of marketing may require some tweaking for receiving large inquiries and responding to them, such as email marketing, that’s not necessary with Messenger bots.

3. Understand Your Customer

the more you know about what your customers want, the better able you are to serve them and give them what they need – all in the hopes that they will continue coming back to your business. Messenger bots do exactly this. By installing Messenger bot analytics, business owners can study metrics such as what keywords are being searched to gain better insight as to what they are looking for.


4. Low Maintenance Costs

With all the benefits Messenger bots bring, it’s easy to assume that they would be one of the most expensive marketing resources out there. Truthfully though, they’re not. While they do have a bit of initial cost, how much that is often rests with the business owner. In addition to having a low initial cost, once the bot is up and running, there are virtually no maintenance costs, unless the business owner wants to add more capabilities to the bot.

5. Incredible Reach

Facebook Messenger has approximately 900 million monthly active users a month. That’s not counting the people that have simply downloaded the app, but perhaps have never used it extensively. Imagine the reach business owners will have when choosing to utilize a Facebook Messenger bot. That’s 900 million people just waiting for a bot to reach them, answer their questions, and make it easier to buy from the business!

6. Target Your Audience

Facebook Messenger bots allow business owners to target any person that subscribes to the bot, which typically requires them to give you their email address. Once you have it, not only can you build your email list, but you can also start to nurture the relationship with the customer so it becomes easier to sell to them.

7. Many Platforms

Facebook Messenger is the most talked about type of messenger bot, perhaps because they were one of the first and still remain the leader of the marketplace. But business owners aren’t limited to these types of bots alone. There are many different texting apps that have messenger bot capabilities. A business owner can simply choose the one that makes the most sense for them, or they can utilize many of them to reach their customers exactly where they are.

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Inside You’ll Learn:

What Messenger Bots Are

Messenger bots are just like those chatbots, but they appear only in Facebook Messenger (the largest of the messenger bot market so far) or other texting apps.

Benefits of Messenger Bots

So what are the benefits of Messenger bots? Think better customer service, increased sales, and improved communication with your customers.

How To Build A Messenger Bot

There are really only two things you need to start building your own messenger bot: an account on the messaging app you want to use, and a bot development service.

Best Practices For Messenger Bots

Before and during the creation of your bot for business, it’s important to keep in some of the best practices to use.

How To Integrate Messenger Bots

Your customer service desk is only effective if people can find it. And that’s the same reasoning you should go into messenger bots with. You can build the greatest bot using all of the best practices described earlier, but if no one knows how to get to it, that hard work may be for nothing


The Bot Provides Convenient Appointment Forms And An Appealing Presentation Of Chiropractic Services And Built-In Store Assortment

Turn leads into clients by inviting them to learn more about your clinic and range of services, including types, prices, and working schedules. Reinforce each section with the relevant discounts and appointment forms. Finally, expand your e-commerce potential by displaying the vitamins and supplements available in the embedded store.

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Users can proceed to book an appointment at the end of every service flow and get constant access to this possibility in the main menu.


Without the need to visit your online store, users can see the supplements and vitamins available for purchase right in the bot. All medicines are divided into relevant healing categories and presented in the carousel gallery.



Every service page contains pivotal info on the treatment purposes, conditions, methods, results to expect, and customer testimonials.


Use the reviews of your former patients as a social proof tool to boost trust and transparency between your business and potential clients.

Other Examples

Here are some samples of various Messenger Bots in different niches


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Timeline And Step-By-Step Process for Your Conversational Messaging Automation Project.

Initial Contact

Step 1: Discovery Questionnaire

Complete Messenger Bot Marketing Questionnaire.

Within 24 Hours

Step 2: Initial Consultation

On our initial meeting, we’ll focus on understanding your business. We will schedule your initial consultation within 24 hours of completing the Messenger Bot Marketing Questionnaire. Participate in our initial consultation for further discovery and clarification of project objectives.

Within 48 to 72 Hours

Step 3: Provide Quote

After getting the whole picture, we’ll put together a Strategy for You within 48 to 72 hours and provide a quote and Statement of Work with costs on your project.

1 - 2 Weeks

Step 4: Design, Script and Install Conversational Messaging Automation

We create a flow design of your Conversational Messaging Automation Project.  CLICK HERE To Enlarge the Sample Messaging Flow Design.



1 Week

Step 5: Build & Implement Growth Tools

Once your automated messaging system is in place, we need to drive traffic to your Messaging Bot. We build and implement the necessary growth tools that will drive targeted traffic through your messaging funnel.


Step 6: Reporting

We’ll keep you updated throughout the campaign with regular contact. On top of this, you’ll also receive a Monthly Report of  with in-depth knowledge that analyzes the occurrences of interactions, and compares stories and data from previous periods. The metrics give you insight into your Messaging Bots performance and helps us determine what interactions require additional improvements.


There’s no reason local business owners can’t reap all the same benefits of using messenger bots that major corporations can.


1. Messenger Bot Creation

Creation and setup of the Messenger Bot customized with common FAQs and location information, overview of services offered, listing of current specials.


2. Bot Sequence Creation

We excel at the creation of automated sequences to be sent to subscribers.


3. Growth Tools

We can design and execute the growth tools  necessary to promote your bot.


4. Reporting

We provide custom monthly reporting and analysis.


5. Event Promotion

Our marketing staff creates sequences designed to promote upcoming events to your Messenger Bot subscribers.


6. User Segmentation

Segment users based on specified criteria for future sequences.

Messenger Bot Marketing FAQs

Frequently Asked Questions.
Here are some common questions about Messenger Bot Marketing.

What is a Facebook Messenger Bot or Chatbot?

A bot is a a series of automated conversations that can answer common questions from your customers over Facebook Messenger. This could be to explain what your product or service does, gather information about the customer, deliver helpful content, or nurture them towards a sale.

What can a Bot do for my business?

Our bots allow you to automatically welcome new users, send them content, schedule messages, respond to specific keywords, and much more.

Why do I need a Messenger Bot?

Every day it’s becoming harder to reach your audience. People open less email and social media is so noisy your organic reach is often less than 10% of your audience. Facebook Messenger bots solve this problem by providing personalized and automated conversations with your customers. It is real-time, interactive, and has 80% open rates.

How are some businesses using Messenger Bots/Chatbots?

Companies in virtually all domain are adopting chatbots. In the entertainment industry, a London agency called Catch created GoTBoT, a facebook messenger bot that is a digital encyclopedia to help fans of Game of Thrones get answers to their questions the show. In the news industry, CNN has developed one of the most popular chatbots. And in banking, users of the HDFC Bank’s onChat can access HDFC services, such as pay their bills, via chat.

What are the benefits of introducing a Chatbot/Messenger Bot?

There are many benefits of implementing chatbots, but the most common ones are in customer services. That’s because chatbot implementation eliminates customer waiting time for getting answers to their queries, which leads to happy and loyal customers. Chatbots can help businesses cut labor costs significantly. They enable businesses-from startups to established businesses-to to reach global audiences and connect in a very personal manner.

What are some of the Bot specific terms that I should know?

When you’re first diving into the world chatbots, you may hear people talking about different terms like ‘Natural Language Processing’, ‘Machine Learning’, and ‘Intents’, but have no idea what they mean. Here are the definitions to the top seven bot-specific terms you need to know:

  1. Intents: An intent is the intention of a visitor. Intents represent the visitor’s purpose or goal, like booking a flight, paying a bill, or finding a news article. Intents are contained in the questions that visitors ask chatbots.
  2. Entities: Pieces of information which provide more context to an intent. They might be times, dates, places, people, or other pieces of information which adjust the intent to a visitor’s specific needs.
  3. Natural Language Processing (NLP): A form of artificial intelligence that enables chatbots to understand conversational dialog and identify intent.
  4. Machine Learning: Algorithms that help a chatbot to “learn” concepts using data — without being explicitly programmed. For example, chatbots gain more confidence in their responses based on feedback from agents and customers.
  5. Sentiment Analysis: An automated process that allows a chatbot to extract verbal cues from chats to determine the mood and feelings of a visitor and adapt responses accordingly.
  6. Decision Tree: An “If this… then that” framework that guides the customer to choose from a list of pre-defined scripts and options. This framework can be presented either through keywords or buttons.
  7. Bot Sensitivity: When a visitor asks a bot a question, it will calculate a Matching Score in real-time for every intent in its library. The higher the Matching score, the more confident the bot is that an intent should be used as an answer for that particular question. It will then use the intent with the highest Matching score as the answer, provided it meets the sensitivity parameters.
What can I expect from a Bot?

Different types of bots can handle different use cases. Here are some examples:

  1. FAQs: Chatbots can handle questions like ‘What are your store hours?’, ‘Which location is closest to me?’, and more, freeing up your agents to handle the more complex queries.
  2. Gathering customer information: Bots can pass off the who, what, where, when, and why to an agent, helping them contextualize queries and reducing time spent on each chat.
  3. Triage queries: Thanks to bot’s smart routing capabilities, customer queries can be routed to the appropriate department or agent.
  4. Shorter queues, faster responses: Chatbots can handle a virtually unlimited amount of chats simultaneously, cutting down on response time for customers. They can also deliver responses more quickly than human agents.
  5. 24/7 service: Bots provide an additional channel for customers to still get answers during off hours when a human agent is not available.
How do I know if Bots are right for me?

If you have customers, bots are right for you. A common misconception is that bots are only useful if you meet certain criteria or have certain scenarios. In reality, all businesses can benefit from bots, no matter the size.

The better question is: Which type of bot is best for you? Chatbots come in many sizes and shapes. Even if you don’t have a particularly high chat volume, your agents can still benefit from an agent-facing bot. Another example is even if you don’t have live chat, your customers can benefit from social media bots.

How do Bots improve the customer experience?

Bots improve the customer experience by giving your customers the quick answers they demand, on their terms, anytime and anywhere they want. With the ability to provide 24/7 customer service and take on a virtually unlimited amount of customer queries simultaneously, bots are your queue busters and central automated hubs of information.

Taking it a step further, if your bot can’t answer a query, it’ll automatically route the customer to an agent who can – while also handing off the transcript to help the agent contextualize the interaction. No channel pivoting means no customers falling through the cracks. That’s a customer experience win.

What percentage of chat volume can the Bot handle?

According to our benchmark report, bots are currently involved in 59% of all chat interactions – 1 in 4 of those are handled from start to finish without an agent. Your chatbot volume distribution will naturally vary between business hours and off-hours.

During business hours, bots should be your first line of defence for FAQs. Then there are customers that you would want instantly routed to an agent, like VIPs, those with urgent technical issues, or other specific criteria that apply to your business. Taking those parameters into consideration, bots should be handling at least half of all incoming chat volume.

During off-hours, your bots should be the first touch for 100% of all queries, with the ability to pass the more complex offline messages to an agent at a later time.

What are some key Bot features?

As mentioned previously, different types of bots will have varying features. That said, there are some key features that are non-negotiable:

  1. Handing conversations off to an agent: Eighty-six percent of consumers believe they should always have the option to transfer to a live agent when dealing with a chatbot. When looking for features, this one is your first priority.
  2. Smart routing: This feature ties into the one above. Not only should the bot be able to hand off conversations, but they should also be able to route the customer to the right person in the right department.
  3. Integrations: Whether it’s a webhook to grab location information, or a CRM integration to access a customer profile, a chatbot is only useful when it’s integrated into your current technology stack.
  4. Small talk: Just because it’s a ‘bot’ doesn’t mean it has to be robotic. Customers enjoy having a little fun with a chatbot and your bot should be able to play ball.
What are some of the challenges I can expect with Bots?

The hardest part is getting started. Once you kick off the process and have your ducks in a row, everything else is smooth sailing. You can expect to face challenges while building your bot if you don’t plan it out properly.

For example, if you build a bot without first analyzing your chat transcripts, support emails, and phone calls, it might not be helpful to your customers. Other examples like not assigning clear ownership of the bot, not testing it prior to rollout, and/or maintaining it will cause challenges if not planned properly.

You need to align your bot with both business goals and customer needs and create a comprehensive deployment strategy otherwise you’ll have problems down the line.

What security concerns are there with Bots?

Chatbot technology has no specific security concerns that differ from any other system. While you may have industry-specific requirements (like HIPAA or FEDRamp compliance), the technology itself is no less ‘safe’ or ‘secure’ than any other platform. As long as your website and technology stack itself are set up securely and you take steps to ensure that your customer data is secure, then there’s no need to worry about security breaches with a bot.

That said, not every bot platform adheres to the same standards (just like other software). If you have specific requirements, get your IT team involved and ask the tough questions before you choose a bot vendor.

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